For the Choco-holics who dream of a chocolate life in a chocolate world where one drinks from chocolate fountains and breaths cacao oxygen, Cadbury World in Bourneville probably comes as close as it can get.
When arriving at the Bourneville train station, direction signs and all stairway banisters are coloured in the familiar deep purple that sparks the chocolate association in probably all children in Great Britain.
Following the signs, my family -who came to visit for the weekend- a friend of mine and I circle the Factory toward the main entrance, breathing in a stronger inhalation of chocolate air with every step. It smells so strong one can almost taste the chocolate without actually eating it. (Véry low calorie chocolate-diet anyone?)
In anticipation for the doors to open, an increasingly larger group of chocolate-curious people assemble for the first tour of the Sunday to start. Inside, we’re instructed to the beginning of the tour where we’re immediately handed 2 bars of Cadbury’s. This I found very smart considering the fact that when you’re visiting a chocolate, ice-cream, candy whatever factory, children’s -and secretly also the grownups- first impatient question is “when do we get to try the chocolattee?”. I can tell you, if there is one thing not to worry about during the visit to Cadbury’s, it’s whether you’ll get enough chocolate. Once even the most eager chocolate eaters have finished their chocolate bars, a person in purple uniform will already be standing at the ready to replenish your just-finished stock.
The tour is of good length, involving a good mix of films about the history of the brand, the formation of chocolate and some entertaining skits. As much as it is quite a commercial tour (i.e. if you don’t really know what Cadbury is to begin with, you’ll be brainwashed into finding it absolutely amazing by the end of it) you really learn a lot about the brand and chocolate in general as well. Furthermore, there are chocolate drawing workshops, sneak-peaks into the actual factory and a lot of areas with interactive games and screens, especially fun for children. The oldschool Cadbury commercials are also shown across the tour and add a romantic nostalgic touch to something that seems so shiny and new. The tour, naturally, ends with an enormous chocolate shop where you’ll probably be tempted to start your lifetime supply of this brown gold. Once outside, the chocolate stained oxygen that initially smelt so appealing will now be a tease for your gagreflex. Only joking;) but I did find it quite sickening by this point. No more chocolate for me for a longgg while I thought. Yet, later that day I was contently munching away at my Wispa bar anyway.
Overall a great activity, not to be missed when visiting Brum!